By Compounding Academy
Strong growth can make any company look impressive for a while. But true compounders share deeper qualities that allow them to grow steadily, withstand competition, and deliver consistent long-term returns.
Today’s issue focuses on the Quality Check stage of Mindset SQUARED. This is where we determine whether a company deserves a full deep dive or should be ruled out early. You will learn how to assess durability, competitive strength, and resilience using the five compounding pillars.
Below are the core dimensions of the Quality Check and the same pillars behind our scoring system. To bring them to life, we will use Intuitive Surgical as an example, drawing from Compounding Academy’s completed Business Quality Assessment. (BQA).

A true compounder should have predictable, repeatable revenue. Without this, future cash flows become guesswork.
Intuitive clears the visibility bar with ease:
High visibility makes earnings smoother, protects against economic cycles, and reduces the number of things that can go wrong. Compounders thrive in environments with few surprises.
Businesses without true competitive advantages eventually face margin pressure and slowing growth.
Intuitive’s competitive position is exceptional:
Competitive strength determines whether a company can defend its economics. A weak moat can collapse quickly once rivals catch up.
Long-term success depends on management making consistent, disciplined decisions.
Management quality is a key part of the company’s story:
Poor management can destroy value quickly, even in a strong business. Great management compounds value in quiet, consistent ways.
Strong finances give companies the flexibility to invest, innovate, and withstand tough environments.
Financial strength separates businesses that can invest through downturns from those forced to retrench. This can create long-term advantages.
Resilience is a company’s ability to cope with competitive, regulatory, and technological change.
Resilience allows a company to sustain compounding through shocks rather than seeing earnings or market share meaningfully damaged.
This stage helps investors avoid companies that look appealing on the surface but fail under deeper scrutiny.
Here are examples of red flags the checklist exposes:
1. High Growth Software With Weak Moats
Growth can be strong, but if switching costs are low and customers can migrate easily, competitive pressure accelerates and margins shrink.
2. Trend Driven Consumer Brands
Brands that grow quickly online often lack repeat purchasing power or pricing strength. Once momentum fades, revenue drops sharply.
3. Capital Intensive Businesses in Disguise
Industrial companies often appear cheap using traditional valuation measures, yet require heavy reinvestment that prevents compounding.
4. Hardware Led Models Without Service Ecosystems
Businesses dependent on one off hardware sales face volatile revenue and limited durability. Without recurring revenue layers, predictability is weak.
A simple three step exercise can add immediate discipline:
If you want to go deeper, explore our free Mindset SQUARED™ mini-course and browse the 50+ pre-screened one-pagers, a simple way to build your knowledge and strengthen your investment process.
You can also explore our growing library of completed Business Quality Assessments, where we have already done the heavy lifting by evaluating companies across all five compounding pillars.